TV and radio have never been viable advertising mediums for multifamily. Big radiuses, poor targeting, expensive minimum buys, and limited attribution made for too much waste. Now the evolution of geofencing is here in the form of streaming TV and audio. Hyper-target prospects touring competitors or website visitors with a video commercial on channels like Discovery or an audio message on apps like Spotify. And the best part? With cross-device matching, you can measure how many people convert on your website or visit your property.