THE MOST ADVANCED LOCATION-BASED MOBILE ADVERTISING ON THE MARKET
MADE FOR MULTIFAMILY
Our technology enables multifamily marketers to create hyper-local audiences with pinpoint precision. Through the use of custom geofencing shapes and unstructured data, ApartmentGeofencing.com’s performance is unmatched. Check out our newest case study on how geofencing can increase foot traffic by 50%-200% or watch our explainer video below.
TARGET PROSPECTS WITH THE POWER OF GEOFENCING TECHNOLOGY
Geofence where prospects visit from garden style to high rise comps; coffee shops to grocery stores; parking lots to train stations; major employers to local businesses. It’s the equivalent of digital a frames in front of your competitors and digital flyers instead of community outreach.
Serve mobile ads using GPS technology to the people who enter these locations. Drive website visitors and leasing center foot traffic with action oriented banner ads. Your ads show up in a highly vetted list of websites and mobile apps so you can be sure your property brand is safe.
Report conversions whenever a captured user enter your community or leasing office. Geofences are accurate within feet!
Drive Mobile Performance From Prospects
Measure Online to Offline Conversions
Target Competitor Leasing Centers
Target Points of Interest Where Residents Live, Work and Play
Granular Localization Via Custom Shapes and Sizes
Variable Recency (Instant – 30 days)
More Powerful and Accurate than GEO-IP Targeting
Target Event Locations During Specific Date & Time Ranges
WHAT ARE TARGET ZONES?
A virtual geofence is traced around an area where the property wants to target prospects visiting another physical location (i.e a competitor community, a venue or a specific part of town, etc.)
When the prospect enters the geofenced target location, they will then be served your community’s ads on their mobile device.
WHAT ARE CONVERSION ZONES?
Conversion Zones are the most powerful tool for tracking online to offline conversions in mobile apartment advertising. By tracing a virtual Conversion Zone around a physical location, apartment marketers can measure the amount of physical traffic to the leasing center from any prospects who have seen your ad.
WHERE DO MOBILE ADS APPEAR?
We have coverage across 90% of all smartphone users in the U.S. Mobile ads will appear on any mobile apps or mobile websites that accept advertising, such as general sites like CNN, ESPN, TMZ, local blogs or industry specific sites like Apartment Therapy. Mobile ads can be various sizes and can rotate to deliver key messaging and branding for each apartment.
18,750 Guaranteed Ad Views in Target Zones
$175 Set Up Fee
37,500 Guaranteed Ad Views in Target Zones
$350 Set Up Fee
75,000 Guaranteed Ad Views in Target Zones
$700 Set Up Fee
125,000 Guaranteed Ad Views in Target Zones
$1,200 Set Up Fee
ASK ABOUT OUR CUSTOM PACKAGES FOR LEASE UPS!
ApartmentGeofencing.com runs on the Simpli.fi platform, the programmatic platform purpose-built for localized advertising. We work with Simpli.fi because it is, hands down, the most sophisticated geofencing technology on the market today. It offers unparalleled scale and precision in mobile geofencing and attribution. Simpli.fi’s ability to draw custom shaped geofences is unique among platforms and allows for granular advertising never seen before. Download this Overview for more detail and ask us about our case studies for the apartment industry.
We are a group of digital marketers focused solely on implementing geofencing technology for our multifamily clients. Every team member is Simpli.fi trained and keeps up to date on new technology as it becomes available. We pride ourselves in being ultra available and providing insight and recommendations that our multifamily clients demand.
Matthew Kilmurry, Chief Marketing Officer, has been a pioneer in digital marketing within the multi-family industry since the early 2000s. Matthew started in digital marketing by optimizing apartment websites for search engine rankings and has been deeply involved in the industry as technology and tactics have evolved. Matthew has worked both within advertising agencies and management companies, such as his role as VP of Digital Marketing at Bozzuto. Matthew understands the need of multifamily marketers to show real results to their operations and ownership teams.